No black box.
Just good engineering.
Understand the problem, define the system, make reviewable changes and test the real journey.
From first question to final commit.
Audit
Read the system before rewriting it. Catalogue, code, customers, constraints.
Architect
Make the important decisions early. Data flows, dependencies, delivery plan.
Build
Small, reviewable changes. Clean code, shared context, visible progress.
QA
Test the complete journey. Devices, accessibility, integrations, edge cases.
Ship
Rehearse the launch. Redirects, rollback plan, monitoring, sign-off.
Support
Keep the system healthy. Document, measure, maintain and improve.
What each stage produces.
| Stage | Deliverables | Version |
|---|---|---|
| Audit | Stakeholder interviews and goals · Analytics, search and performance baseline · Theme, code, app and integration inventory · Risks and constraints documented | v0.1 |
| Architect | Sitemap, templates and data model · Integration map with system ownership · Platform and app decisions with trade-offs · Milestones, estimate and definition of done | v0.2 |
| Build | Design system and templates · Small pull requests with code review · Weekly staging previews · Content and data migration scripts | v0.3 |
| QA | Device and browser testing · WCAG 2.2 AA accessibility checks · Checkout, integration and regression tests · Core Web Vitals budgets verified | v0.4 |
| Ship | Rehearsed launch runbook · Redirects and tracking verified · Rollback point ready · Post-launch monitoring | v1.0 |
| Support | Documentation and team handover · Maintenance and updates · Performance monitoring · Prioritised improvement backlog | v1.x |
What you can expect from us.
A named lead who knows your project, a shared staging environment that always shows the latest work, and a short written update every week: what shipped, what is next and anything waiting on a decision.
Scope changes are written down with their effect on time and cost before work starts, so there are no surprises on the invoice or the launch date.
Not extras. Acceptance criteria.
Send us
the brief.
A new store. A difficult migration. The thing your current stack can’t do.
Let’s make a plan.