
We write the
code behind
serious brands.
Custom websites, ecommerce stores and web applications — designed with intent, engineered properly and kept fast long after launch. Shopify, BigCommerce, Magento, WordPress or fully custom.

DTLR, LeatherUp, Laura Ashley USA, Bomber Eyewear, Clix Wipers, Stuart and Lau, Poly & Bark, Lattini, Beauty Playground UK, Rejuvaus, Naadam, Pura Vida Bracelets, Teabox, Troubadour Goods, Weavers Coffee & Tea, Hot Leathers, XL Parts, Korvus Watches.
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Code should solve problems.
Not create the next ones.
We engineer websites, stores and applications with intent: clear architecture, fast interfaces and systems your team can actually maintain. Nothing clever for its own sake. Nothing left to chance.
Theory
A better product starts with
a better understanding.
Before the first line of code, we ask what the business needs. How people browse, buy and work. Where friction lives. Which decisions will still make sense when the audience, team and ambition grow.
The technical specification.
A register. Not a reel.


Bomber Eyewear
Shopify / Eyewear
Naadam
Shopify / Apparel
Poly & Bark
Shopify / FurnitureFrom first question to final commit.
Audit
Read the system before rewriting it. Catalogue, code, customers, constraints.
Architect
Make the important decisions early. Data flows, dependencies, delivery plan.
Build
Small, reviewable changes. Clean code, shared context, visible progress.
QA
Test the complete journey. Devices, accessibility, integrations, edge cases.
Ship
Rehearse the launch. Redirects, rollback plan, monitoring, sign-off.

Support
Keep the system healthy. Document, measure, maintain and improve.

Not extras. Acceptance criteria.
A few things, clarified.
What kinds of websites do you build?
Marketing websites, ecommerce stores and web applications. That includes brand and content sites, Shopify, WooCommerce, BigCommerce, Magento and WordPress builds, and fully custom dashboards, portals and internal tools.
What does a project cost?
We scope around the problem, not a package. A focused improvement and a full replatform are different engagements. Share your brief and budget range; we’ll return a clear scope and estimate before work begins.
How long does a build take?
Timing follows complexity: catalogue size, integrations, design readiness and review cycles. We establish milestones after the audit, with QA and migration rehearsal built into the plan.
Can you migrate an existing site or store?
Yes. We plan content and data mapping, URL redirects, integration changes and launch sequencing together, then rehearse the migration before anything goes live.
Do we need Shopify or Shopify Plus?
Start with operational requirements. Plus can make sense for enterprise needs, B2B and advanced checkout extensibility. We’ll recommend the platform that fits, not the largest plan.
What happens after launch?
A documented handoff is part of the build. We can also stay involved for maintenance, performance monitoring, improvements and a prioritised engineering backlog.
Can you build a custom Shopify app?
Yes. We build narrowly scoped applications for the jobs existing tools cannot do well, favouring theme app extensions and documented APIs over fragile theme modifications.
Send us
the brief.
A new store. A difficult migration. The thing your current stack can’t do.
Let’s make a plan.