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Script&Theory713-805-5888
§00 / THE WEB, ENGINEEREDREF: ST–WEB–01 · REV. 2026

We write the
code behind
serious brands.

Custom websites, ecommerce stores and web applications — designed with intent, engineered properly and kept fast long after launch. Shopify, BigCommerce, Magento, WordPress or fully custom.

See the work
EST. 2012   /   SHOPIFY PLUS PARTNER   /   HOUSTON, TXWEB DESIGN · DEVELOPMENT · ECOMMERCE · WEB APPS
site / hero.tsx
Technical line drawing of site concept — Script & Theory concept, not client work
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FIG. 01 — SCRIPT →︎ SITE / STORE / APPCONCEPT / ST-LAB
INDEPENDENT THINKING. PRODUCTION-READY CODE.

DTLR, LeatherUp, Laura Ashley USA, Bomber Eyewear, Clix Wipers, Stuart and Lau, Poly & Bark, Lattini, Beauty Playground UK, Rejuvaus, Naadam, Pura Vida Bracelets, Teabox, Troubadour Goods, Weavers Coffee & Tea, Hot Leathers, XL Parts, Korvus Watches.

01 / THE ENGINEERING

Script { }

Code should solve problems.
Not create the next ones.

We engineer websites, stores and applications with intent: clear architecture, fast interfaces and systems your team can actually maintain. Nothing clever for its own sake. Nothing left to chance.

02 / THE THINKING

Theory

A better product starts with
a better understanding.

Before the first line of code, we ask what the business needs. How people browse, buy and work. Where friction lives. Which decisions will still make sense when the audience, team and ambition grow.

Technical line drawing of browser concept — Script & Theory concept illustration
FIG. 02 — SCRIPT / INTERFACE STUDY

The technical specification.

STRATEGYTHEMEAPPSCHECKOUTDEPLOYSTRATEGYTHEMEAPPSCHECKOUTDEPLOY
CapabilityWhat we deliverTypical engagementDetails
Website Design & UX/UIInformation architecture, interface design & design systems.Strategy / design
Custom Website DevelopmentFast, accessible marketing sites built on clean, maintainable code.New build / rebuild
Web ApplicationsDashboards, portals & internal tools with typed, tested code.Product engineering
WordPressCustom themes, block development & headless builds.Build / ongoing support
Shopify DevelopmentBespoke themes, integrations & clean Liquid.New build / ongoing engineering
Shopify PlusComplex commerce, B2B & checkout extensions.Enterprise implementation
Shopify MigrationsProducts, customers, orders & SEO continuity.Platform rearchitecture
Figma to ShopifyDesign fidelity, reusable sections & responsive detail.Design-to-development
Custom Shopify AppsPurpose-built tools, APIs & theme app extensions.Custom application
Speed & Core Web VitalsPerformance diagnosis, budgets & lasting improvements.Audit / optimisation
BigCommerceStorefront engineering & platform integrations.Build / platform support
WooCommerce DevelopmentCustom WooCommerce stores, extensions & integrations on WordPress.Build / extension development
MagentoTechnical maintenance, integrations & migration planning.Audit / development
Web DesignCommerce UX, design systems & considered interfaces.Strategy / design

A register. Not a reel.

No.ClientPlatformCategoryLinks
01DTLRShopifyApparel
02LeatherUpWebMotorcycle apparel
03Laura Ashley USAShopifyHome
04Bomber EyewearShopifyEyewear
05Clix WipersShopifyAutomotive
06NaadamShopifyApparel
07Pura Vida BraceletsShopifyJewellery
08TeaboxWebTea
09Troubadour GoodsShopifyBags

From first question to final commit.

CHANGELOG / BUILD LIFECYCLE
v0.1

Audit

Read the system before rewriting it. Catalogue, code, customers, constraints.

Technical line drawing of browser concept — Script & Theory concept illustration
v0.2

Architect

Make the important decisions early. Data flows, dependencies, delivery plan.

Technical line drawing of phone concept — Script & Theory concept illustration
v0.3

Build

Small, reviewable changes. Clean code, shared context, visible progress.

Technical line drawing of laptop concept — Script & Theory concept illustration
v0.4

QA

Test the complete journey. Devices, accessibility, integrations, edge cases.

Technical line drawing of checkout concept — Script & Theory concept illustration
v1.0

Ship

Rehearse the launch. Redirects, rollback plan, monitoring, sign-off.

Technical line drawing of migration concept — Script & Theory concept illustration
v1.x

Support

Keep the system healthy. Document, measure, maintain and improve.

Technical line drawing of shipping box concept — Script & Theory concept illustration

Not extras. Acceptance criteria.

Code review on every PR
WCAG 2.2 AA accessibility
Core Web Vitals budgets
Regression testing
Theme-app-extension-first apps
Documented handoff
PERFORMANCE / BUILT INTO THE SPEC
LCP
INP
CLS

A few things, clarified.

What kinds of websites do you build?

Marketing websites, ecommerce stores and web applications. That includes brand and content sites, Shopify, WooCommerce, BigCommerce, Magento and WordPress builds, and fully custom dashboards, portals and internal tools.

What does a project cost?

We scope around the problem, not a package. A focused improvement and a full replatform are different engagements. Share your brief and budget range; we’ll return a clear scope and estimate before work begins.

How long does a build take?

Timing follows complexity: catalogue size, integrations, design readiness and review cycles. We establish milestones after the audit, with QA and migration rehearsal built into the plan.

Can you migrate an existing site or store?

Yes. We plan content and data mapping, URL redirects, integration changes and launch sequencing together, then rehearse the migration before anything goes live.

Do we need Shopify or Shopify Plus?

Start with operational requirements. Plus can make sense for enterprise needs, B2B and advanced checkout extensibility. We’ll recommend the platform that fits, not the largest plan.

What happens after launch?

A documented handoff is part of the build. We can also stay involved for maintenance, performance monitoring, improvements and a prioritised engineering backlog.

Can you build a custom Shopify app?

Yes. We build narrowly scoped applications for the jobs existing tools cannot do well, favouring theme app extensions and documented APIs over fragile theme modifications.

§09 / NEXT COMMIT

Send us
the brief.

A new store. A difficult migration. The thing your current stack can’t do.
Let’s make a plan.

team@scriptandtheory.com
project-brief.configREQUIRED FIELDS *