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§00 / WEB DESIGN · STRATEGY / DESIGN

Web Design.
Websites that explain, persuade and perform.

Website design and development for brands, studios and service businesses: marketing sites, content platforms and ecommerce front ends. Research-led UX, a considered visual system and fast, accessible code.

Review the work
FIG. 01 — WIREFRAME TO PAGE

From strategy to a site you can run.

SpecificationDeliverableAcceptance
Research & IAAudience, content and competitor review leading to a site map and page structure.Agreed sitemap
UX & interface designWireframes, high-fidelity designs and prototypes for every key template.Usability review
Design systemType, colour, spacing, components and guidelines your team can reuse.Documented library
DevelopmentHand-built front end or CMS build: WordPress, headless or Shopify, without page-builder bloat.Core Web Vitals budgets

Every template is designed for mobile first, then expanded, so the smallest screen is never an afterthought.

FIG. 02 — RESPONSIVE STACK

Design and engineering, one team.

Designers and developers work together from the first wireframe, so what is designed can be built well and what is built matches the design.

Launch includes accessibility testing to WCAG 2.2 AA, SEO foundations, analytics hooks and a handoff session for your editors.

FIG. 03 — QA CHECKLIST

Related services.

Figma to ShopifyDesign fidelity, reusable sections & responsive detail.
Shopify DevelopmentBespoke themes, integrations & clean Liquid.
WooCommerce DevelopmentCustom WooCommerce stores, extensions & integrations on WordPress.

From first question to final commit.

CHANGELOG / BUILD LIFECYCLE
v0.1

Audit

Read the system before rewriting it. Catalogue, code, customers, constraints.

Technical line drawing of browser concept — Script & Theory concept illustration
v0.2

Architect

Make the important decisions early. Data flows, dependencies, delivery plan.

Technical line drawing of phone concept — Script & Theory concept illustration
v0.3

Build

Small, reviewable changes. Clean code, shared context, visible progress.

Technical line drawing of laptop concept — Script & Theory concept illustration
v0.4

QA

Test the complete journey. Devices, accessibility, integrations, edge cases.

Technical line drawing of checkout concept — Script & Theory concept illustration
v1.0

Ship

Rehearse the launch. Redirects, rollback plan, monitoring, sign-off.

Technical line drawing of migration concept — Script & Theory concept illustration
v1.x

Support

Keep the system healthy. Document, measure, maintain and improve.

Technical line drawing of shipping box concept — Script & Theory concept illustration

Not extras. Acceptance criteria.

Code review on every PR
WCAG 2.2 AA accessibility
Core Web Vitals budgets
Regression testing
Theme-app-extension-first apps
Documented handoff
PERFORMANCE / BUILT INTO THE SPEC
LCP
INP
CLS

A few things, clarified.

Do you only design ecommerce sites?

No. We design marketing websites, content platforms and web applications as well as online stores.

Which CMS will you use?

The one that suits your team: WordPress, a headless CMS, Shopify for commerce, or a custom build. We recommend after understanding who edits the site and how often.

Can you redesign without losing SEO?

Yes. We keep URL structures where possible, map redirects where not, and carry over metadata and structured data.

Will the site be accessible?

We design and test to WCAG 2.2 AA, covering contrast, keyboard navigation, screen readers and reduced-motion preferences.

§09 / NEXT COMMIT

Send us
the brief.

A new store. A difficult migration. The thing your current stack can’t do.
Let’s make a plan.

team@scriptandtheory.com
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