Skip to content
Script&Theory713-805-5888
§00 / SHOPIFY DEVELOPMENT · REF: ST–SHOP–01

Shopify development.
Engineered for your business.

Custom themes, thoughtful integrations and the engineering behind a dependable store. An independent Shopify Plus Partner studio, building since 2012.

Built for established brands doing $100K+ a year in online sales.

Review the work
FIG. 01 — THEME ANATOMY

A build you can own.

SpecificationDeliverableAcceptance
Theme architectureReusable sections, clean Liquid and maintainable templates.Documented system
Commerce integrationsAPIs, fulfilment and operational tools, built around your workflow.End-to-end testing
Storefront UXResponsive product discovery and carefully considered purchase journeys.Accessible interactions
Launch readinessRedirect mapping, regression checks and a rehearsed cutover.Documented handoff

Every change ships through review: a readable diff, a named reason and an approval before it reaches the live theme.

FIG. 02 — CODE REVIEW / DIFF

One layout, every screen.

Sections are engineered to reflow cleanly from desktop to tablet to phone, so merchandising decisions hold up wherever customers shop.

FIG. 03 — RESPONSIVE STACK

A register. Not a reel.

No.ClientPlatformCategoryLinks
01DTLRShopifyApparel
02LeatherUpWebMotorcycle apparel
03Bomber EyewearShopifyEyewear
04Clix WipersShopifyAutomotive
05Poly & BarkShopifyFurniture
06Stuart and LauShopifyBags
07Beauty Playground UKShopifyBeauty
08RejuvausShopifySkincare
09Sourced Craft CocktailsShopifyCocktails
10Wild Bill’sShopifyCraft soda

Related services.

Shopify PlusComplex commerce, B2B & checkout extensions.
Figma to ShopifyDesign fidelity, reusable sections & responsive detail.
Custom Shopify AppsPurpose-built tools, APIs & theme app extensions.
Speed & Core Web VitalsPerformance diagnosis, budgets & lasting improvements.

From first question to final commit.

CHANGELOG / BUILD LIFECYCLE
v0.1

Audit

Read the system before rewriting it. Catalogue, code, customers, constraints.

Technical line drawing of browser concept — Script & Theory concept illustration
v0.2

Architect

Make the important decisions early. Data flows, dependencies, delivery plan.

Technical line drawing of phone concept — Script & Theory concept illustration
v0.3

Build

Small, reviewable changes. Clean code, shared context, visible progress.

Technical line drawing of laptop concept — Script & Theory concept illustration
v0.4

QA

Test the complete journey. Devices, accessibility, integrations, edge cases.

Technical line drawing of checkout concept — Script & Theory concept illustration
v1.0

Ship

Rehearse the launch. Redirects, rollback plan, monitoring, sign-off.

Technical line drawing of migration concept — Script & Theory concept illustration
v1.x

Support

Keep the system healthy. Document, measure, maintain and improve.

Technical line drawing of shipping box concept — Script & Theory concept illustration

Not extras. Acceptance criteria.

Code review on every PR
WCAG 2.2 AA accessibility
Core Web Vitals budgets
Regression testing
Theme-app-extension-first apps
Documented handoff
PERFORMANCE / BUILT INTO THE SPEC
LCP
INP
CLS

A few things, clarified.

What does a project cost?

We scope around the problem, not a package. A focused improvement and a full replatform are different engagements. Share your brief and budget range; we’ll return a clear scope and estimate before work begins.

How long does a build take?

Timing follows complexity: catalogue size, integrations, design readiness and review cycles. We establish milestones after the audit, with QA and migration rehearsal built into the plan.

Can you migrate an existing store?

Yes. We plan data mapping, URL redirects, integration changes and launch sequencing together. Products, customers and orders are assessed before a rehearsal migration.

Do we need Shopify or Shopify Plus?

Start with operational requirements. Plus can make sense for enterprise needs, B2B and advanced checkout extensibility. We’ll recommend the platform that fits, not the largest plan.

What happens after launch?

A documented handoff is part of the build. We can also stay involved for maintenance, performance monitoring, improvements and a prioritised engineering backlog.

Can you build a custom Shopify app?

Yes. We build narrowly scoped applications for the jobs existing tools cannot do well, favouring theme app extensions and documented APIs over fragile theme modifications.

§09 / NEXT COMMIT

Send us
the brief.

A new store. A difficult migration. The thing your current stack can’t do.
Let’s make a plan.

team@scriptandtheory.com
project-brief.configREQUIRED FIELDS *